Do you convey the same values, principles & knowledge across all your online platforms?
(Article by Karen Repoli on www.businesstocommunity.com 05 March 2021)
Does your brand live up to expectations? When we talk about branding in a business sense, the first thing people think of are logos and color palettes. While these are important elements to a company’s brand – think Coca Cola or McDonald’s – branding is more about how you set up your company to stand out from the crowd. Branding incorporates your company’s message and mission, and when all these things line up correctly, you become memorable to your audience and solidify the foundation for a strong relationship.
For those in a service business, such as coaching, creating a personal brand is very important because that is part of what sells your products and services to your audience. YOU are the face of your brand. Does how you portray yourself online match up with the real-life you?
Here are four ways to develop your personal brand to connect with more people:
- Identify what you do, your goals, and your objectives.
You’re not just a coach. You’re a business coach, a health coach, a life coach, a marriage coach. Add any adjective you want before the word “coach” that identifies YOU and don’t be afraid to tell people. Wear that title proudly and soon your tribe will associate your name with your chosen title. Your goals and objectives will form your mission, which in turn tells you who your target market is. If your mission and your market don’t match, you need to do more research.
2. Determine your brand attributes.
What perception do you want your brand to portray? What image should appear in people’s minds when they hear your name? Do these adjectives match up with your objectives, logo, color palettes, and overall online image?
3. Create a consistent online presence with your website, blog, and social media platforms.
Yes, color palettes, headshots, and logos are important and definitely play an important role in your online presence. Clear communication with your web designer and social media manager will go a long way to guarantee that your personal brand identity is consistent across all these platforms, and that your online image matches your offline image 100%.
Consistency in your message is just as important! Do you convey the same values, principles, and knowledge across all your online platforms? You should not be a different person on Instagram than you are on LinkedIn or your website.
4. Bring your brand to life by using videos.
People want to know, like, and trust you. What better or quicker way to do that than to use video to reach the masses? Video brings you into their homes and allows you to share the provocative thoughts and daily tips and encouragement they are seeking.
Video is proof positive that you are a real person, and they will know fairly early on if your personality/brand jives with their own. Videos should also incorporate some of your online elements so viewers will recognize your logo or color scheme when they visit your website or view a different video.