Get involved with #NSWRoadTrips

The latest campaign encouraging visitors to head to regional NSW.

Barrington Coast tourism businesses can leverage Destination NSW’s tourism recovery campaign for free by tapping into social media and website activity.

With self-drive holidays being the preferred holiday type amongst domestic travellers, Destination NSW is inspiring holiday makers to take the long road and ultimately spend more and stay longer in NSW regional and rural towns and cities by promoting NSW multi-day road trips.

The extensive marketing activities are all driving visitors to visitnsw.com, and Destination NSW has optimised the website to ensure that website visitors are less than three clicks away from connecting with a local tourism business.

#1 Tip: Make sure your listing on GetConnected is updated so you can feature on relevant pages on the Visit NSW website. (And if your business still doesn’t have a listing on GetConnected then contact the Barrington Coast marketing team who can assist you setting it up.)

#2 Tip: Get involved via social media. Love NSW has a strong social media call to action, and visitors, locals and businesses are encouraged to share photos of their favourite NSW destinations on Facebook and Instagram and include the hashtags #LoveNSW #NewSouthWales #NSWRoadTrips. Be part of the conversation by tagging @VisitNSW on social media posts, and engage with @VisitNSW posts that feature your region.

Download these two industry toolkits:

Love NSW industry toolkit
The Great Escape / NSW Road Trips industry toolkit

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