Barrington Coast ranks #3 in New South Wales

How satisfying does this sound: Sydney.. Byron Bay.. Barrington Coast.

If you’ve ever wondered how important the north coast is for NSW tourism, then here’s a good indication. Looking at social media audiences reveals the state’s top destinations ranked by total Facebook+Instagram followers:

  1. Sydney
  2. Byron Bay
  3. Barrington Coast
  4. Lord Howe Island
  5. Newcastle
  6. Wollongong
  7. Shoalhaven
  8. Hunter Valley
  9. Sapphire Coast
  10. Port Stephens

Having bigger audiences simply means more opportunities to engage with potential visitors: more likes, more shares, more comments and especially more conversations about planning their next visit.

During the past year our Barrington Coast social media audience has grown 116% (yes, that means more than doubled), engagements (all those actions listed above) have grown by 51% and our engagement rate overall is sitting at a very healthy 6%.

See the Top 10 details here.

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