How satisfying does this sound: Sydney.. Byron Bay.. Barrington Coast.
If you’ve ever wondered how important the north coast is for NSW tourism, then here’s a good indication. Looking at social media audiences reveals the state’s top destinations ranked by total Facebook+Instagram followers:
- Sydney
- Byron Bay
- Barrington Coast
- Lord Howe Island
- Newcastle
- Wollongong
- Shoalhaven
- Hunter Valley
- Sapphire Coast
- Port Stephens
Having bigger audiences simply means more opportunities to engage with potential visitors: more likes, more shares, more comments and especially more conversations about planning their next visit.
During the past year our Barrington Coast social media audience has grown 116% (yes, that means more than doubled), engagements (all those actions listed above) have grown by 51% and our engagement rate overall is sitting at a very healthy 6%.
See the Top 10 details here.
