Instagram engagement rate: why does it matter & how to increase it.
Instagram is 10 years old this month and now has 500 million daily users. Its popularity means there’s high potential to make money, connect with your audience, and build a reputable brand… so understanding how to use Instagram is essential.
While there are various ways to market your business on Instagram, it’s impossible to do so without first understanding your Instagram engagement rate.
(Article by Flori Needle on Hubspot 10 Oct 2020)
What is Instagram engagement rate?
Instagram engagement rate is a quantitative measure of how users interact with the content on your profile. It takes into account your number of followers, likes, comments, and shares. Engagement rates are typically calculated by dividing an account’s likes and comments by follower count.
Why does Instagram engagement rate matter?
Instagram engagement rates are significant because they measure an audience’s interest, brand relevance, and social authority.
If your content appeals to your target audience, your engagement rate will be higher. If you take the time to review your best performing content, i.e., posts with the most likes, shares, saves, and comments, you’ll get a feel for what your users want to see. It’s important to note high impressions may indicate that your content has been viewed a lot, but engagement is typically defined as concrete interactions with your posts.
If you have a high engagement rate, it’s likely your audience sees you as a relevant source of information. They may favor your content over competitors because your content sets you apart. However, if you have a high engagement rate now, will it stay the same in three months? Is it higher than it was last year? If you aren’t monitoring your engagement rate and using it as a benchmark for relevance, your score can decline.
While you’ve probably already identified your target Instagram audience, it’s never bad to add new followers and fans to the list. These new users will take notice of your engagement — your followers, likes, comments, etc. — to decide whether or not to follow you. They’re likely to move on to your competitors if they notice your brand’s engagement, a.k.a. social authority is not strong.
How To Increase Your Instagram Engagement Rate
- Maintain consistent branding
- Understand your audience
- Post regularly
- Create better captions
- Engage with your followers
- Engage with similar accounts
- Create mixed content
- Use Call To Actions
- Track your statistics
Read the full article here on Hubspot