New digital campaign for NSW experiences

Kayaking at the Steps

Spring-Summer marketing campaign for local tourism kicks off!

Destination Barrington Coast has partnered with Destination New South Wales in their Now’s The Time to Love NSW tourism campaign that commenced 8 September 2020.

The program encourages people to stay and spend locally across NSW. Barrington Coast is participating in the experience-themed digital campaign, the campaign aims to connect our destination to what people are passionate about via targeted social media advertising.

Barrington Coast features in three experience categories:

  • Adventure
  • Water Activities and Nature
  • Walks and Wildlife Encounter

Promoted under the Love NSW brand, this digital campaign connects our destination to people’s passion points via targeted social media advertising across the following channels:

  • Facebook carousel ads
  • Facebook story ads
  • Facebook video ads
  • YouTube video ads

These ads also include a call to action to the following visit.nsw.com campaign landing pages reminding travellers that NSW is not just “our backyard” but a truly aspirational destination.

  • Water Activities Campaign Landing Page
  • Outdoor Adventure Campaign Landing Page
  • Walks & Wildlife Encounters Campaign Landing Page
  • Award Winning Wineries & Restaurants Campaign Landing Page
  • Meet the Maker & Local Produce Campaign Landing Page
  • Culture Campaign Landing Page
  • Historic Towns & Architecture Campaign Landing Page

This collaboration activity will be in market for the next 8 weeks, targeting NSW and ACT residents, ending 8 November 2020.

Destination NSW has increased its Love NSW marketing activity to:

  • Remind travellers that NSW is not just “our backyard” but a truly aspirational destination
  • Capitalise on consumer sentiment and eagerness to enjoy the freedom of domestic holidays this spring and summer
  • Drive conversion for tourism operators across NSW
  • Reboot the state’s tourism economy following droughts, bushfires and Covid-19
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