Let’s start with the all stuff you shouldn’t do.
When it comes to social media marketing, knowing what not to do can be as important as knowing what to do.
The consequences of a mistake can be (at best) losing followers or (at worst) losing your clients’ and potential clients’ trust. Those are pretty high stakes.
Here’s a comprehensive list by experts who know.
And below is an infographic that summarises it all neatly for any social media newbie or not-so-newbie.
- Being antisocial
- Treating social media as a side project
- Being inconsistent
- Ignoring your followers
- Automation gone wrong
- Not measuring
- Talking their ears off
- Being oblivious to current events
- Forgetting that people buy form people
- Repeating yourself
- Winging it
- Providing useless content
- Being sloppy
- Not taking social media seriously
(Article by Sarah Macfadyen on www.inkylo.com)
This infographic below lists 15 things to avoid at all costs when executing your business’s social media strategy. If you’d like more information about these tips, check out the full article.