Social media leader board

Winners are grinners, as long your audience is engaged!

Have you ever wondered how our Barrington Coast social media pages stack up to the competition? We’ve had a look our audience numbers on Instagram and Facebook and checked our competitors too.

We’re pleased to announce that we are number one on the mid north coast and number two on the whole north coast (second only to Byron Bay) on both Instagram and Facebook!

You may ask: so what? Well, apart from the bragging rights, more Followers means a bigger audience and the greater potential for them to become paying customers… but only if they are actively engaged with our brand.

And the really good news for Barrington Coast: audience engagements (reactions, comments, shares, clicks) for our Facebook page alone went from 525,000 to 701,000 for the financial year just finished. That’s a 33% increase year-on-year!

North coast social media leaderboard at 04Aug20


And for data lovers here are the numbers (at 04 August 2020), tabled from north to south, extracted direct from each destination’s page on Instagram and Facebook.

NB. *The mid north coast region includes all destinations from Port Stephens north to Coffs Coast.

Instagram Facebook
Tweed 6,498 6,503
Byron Bay 51,100 112,774
Ballina Coast 3,821 4,729
Richmond Valley 966 1,150
Clarence Valley 10,500 20,394
Coffs Coast* 7,183 17,116
Nambucca Valley* 1,150 2,173
Macleay Valley Coast* 1,994 2,232
Port Macquarie* 13,900 15,900
Barrington Coast* 25,360 66,591
Port Stephens* 17,300 32,089

 

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