Winners are grinners, as long your audience is engaged!
Have you ever wondered how our Barrington Coast social media pages stack up to the competition? We’ve had a look our audience numbers on Instagram and Facebook and checked our competitors too.
We’re pleased to announce that we are number one on the mid north coast and number two on the whole north coast (second only to Byron Bay) on both Instagram and Facebook!
You may ask: so what? Well, apart from the bragging rights, more Followers means a bigger audience and the greater potential for them to become paying customers… but only if they are actively engaged with our brand.
And the really good news for Barrington Coast: audience engagements (reactions, comments, shares, clicks) for our Facebook page alone went from 525,000 to 701,000 for the financial year just finished. That’s a 33% increase year-on-year!
And for data lovers here are the numbers (at 04 August 2020), tabled from north to south, extracted direct from each destination’s page on Instagram and Facebook.
NB. *The mid north coast region includes all destinations from Port Stephens north to Coffs Coast.
Tweed | 6,498 | 6,503 |
Byron Bay | 51,100 | 112,774 |
Ballina Coast | 3,821 | 4,729 |
Richmond Valley | 966 | 1,150 |
Clarence Valley | 10,500 | 20,394 |
Coffs Coast* | 7,183 | 17,116 |
Nambucca Valley* | 1,150 | 2,173 |
Macleay Valley Coast* | 1,994 | 2,232 |
Port Macquarie* | 13,900 | 15,900 |
Barrington Coast* | 25,360 | 66,591 |
Port Stephens* | 17,300 | 32,089 |