The first step to any marketing strategy is creating your buyer personas.
So what’s a buyer persona anyway?
HubSpot defines buyer personas as “semi-fictional representations of your ideal customers based on data and research.” Basically, these are generalizations of your buyers, as if they were a real person with tangible likes, interests, pain points, etc.
Although this representation of your target market is a single fictional person, it embodies the traits of all people you are looking to reach out to and helps you better understand their needs.
The difference is, instead of pure guesses about your customers, buyer personas are developed by analyzing hard data, leading to educated decisions about what your audience really looks like.
For example, the Barrington Coast buyer persona (or brand archetype) is ‘The Happy Explorer’ – naturally independent, authentic, spirited and curious.
And if you need to see a face to help visualise this persona, then Reese Witherspoon is the one we like to use…. she’s great!
Thankfully, Domain.me put together the infographic below on “How to Create a Buyer Persona for Your Business” to serve as a guide for marketers in the first stage of developing a digital marketing strategy.
Here’s a quick summary:
- Determine demographics, psychographics and behavior of your target audience
- Locate them on – and offline – find out what they search for, read, shop for
- Connect your offering to their needs
- Determine the right time to act
- Offer the right product or service at the right time to help your audience reach their goals
Read the article here or see the infographic below for the complete guide.
(Article by Mark Walker-Ford published on www.socialmediatoday.com 10 May 2019)