Better decisions from better data

Better decisions from better data

The latest data from Tourism Research Australia gives fascinating insights.

If you’ve ever wondered how we accumulate so much information about the tourism industry, then we must give credit to Tourism Research Australia (TRA). They provide our industry with enormous amounts of information to support our decision making.

The latest data from TRA is a series of Domestic Visitor Profiles that focus on common target markets and popular activities enjoyed by Australians while travelling domestically.

We’re particularly interested in the 3 new profiles for BeachesNational Parks and Arts & Culture. These are all included in the Strategic Themes of the Destination Management Plan for the Barrington Coast, read more details here.

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