Bewildered about where to get started with videos? Here’s some great advice to help.
In the past few years, video marketing has become increasingly popular. Google loves it. Facbook loves it. Instagram loves it. Customers love it.
Here’s how to get started!
1. Set a goal: Focus on the goal that means most to you and then expand once you’ve accomplished it:
• Explain a product or service. Do you want to educate people about your offer?
• Drive people to a website or landing page. Do you want more website traffic and visitors?
• Convince people to purchase. Do you want to drive more sales?
• Build trust. Do you want to stand out from your competitors and show how your product/service is better?
2. Plan a budget: What value do you put on the above goal you’ve set for your video marketing campaign? If the video accomplished your goal, what is that achievement worth to you and your company?
3. Decide where the video will live:
• Social Media (Facebook, Instagram, Twitter, LinkedIn): You can place videos on social media to build brand awareness and get your company noticed.
• YouTube: You can put videos on YouTube to position yourself as a thought leader in your industry and ultimately, promote your business.
• Website: Placing a video on your website, the home page, in particular, can educate your audience about your company’s mission, vision, goals, and values. This can ultimately help build trust.
• Sales/Product page: You can add a video to your sales/product page to educate viewers about your product and show them why it’s better than your competitors’.
4. Develop a concept that fits the above:
• Product Videos: Highlight key features and what makes your product stand out from competitors’.
• Testimonial Videos: Act as social proof that people love your brand and product offers.
• Announcement Videos: Announce a new product release and generate awareness
• How-To/Instructional Videos: Give people actionable tips on how to use your product for solving their problem. By showing expertise and providing value, you can build trust and drive new customers to your business.
• Training Videos: Useful for training new employees. Training videos can also be used to show customers how to use your product.
• Team Leader Interview Videos: Inform your audience about your company’s vision, culture, mission, and goals.
• Company Profile Videos: Introduce your company to potential customers by explaining your solution, how you can solve their problems, and why you’re better than competitors.
• Investor Presentation Videos: An “at-a-glance” presentation that explains to investors why they should believe in your vision.
• App Demo Videos: Displayed in app stores to show features of your app and entice people to download it.
• Crowdfunding Videos: Ideal for crowdfunding campaigns to explain why you want to raise funds, increase engagement, and drive contributions.
• Explainer Animation Videos: A quick, engaging way to explain how your product works.
• Lifestyle Videos: Can be used to show your audience how your product supports their lifestyle. This helps appeal to their emotions and to encourage them to give your brand a chance.
5. Find a team that’s a good fit: Ask to see examples that are similar to your goals, industry, etc. Check their case studies and see if their process aligns with your goals and their references.
6. Support with proper SEO & media buying: Even great videos need to be supported with a proper launch. Make sure to optimize your video for SEO. Also, put some money behind some promoted posts or media buys on social media and YouTube to assure your video is seen by your target audience.