Driving success: from surviving to thriving.
EarthCheck have produced a report on Drive Tourism and the Covid-19 recovery to inspire and stimulate discussion on how to make self-drive tourism work for destinations. EarthCheck is an international business advisory group which specialises in destination management and sustainable tourism.
The premise of this report stems from the closure of international borders and the expectation that people will initially start travelling to sites closer to home but that this will gradually extend to longer day trips, overnight stays and then extended breaks as the wider economy opens up.
“We are now entering a period of back to basics tourism, a time when domestic tourism will stimulate demand and self-drive tourism will become the preferred mode of travel.” (Stewart Moore, CEO and Founder, EarthCheck)
Taking your own car as the mode of transport aligns with the need for minimising exposure to strangers – this impacts the distance of travel and destinations closer to home may be favoured. Additionally, the caravaning and camping market will see signs of growth with the possibility to enjoy a holiday while keeping the interactions with other people to a minimum limit. Furthermore, the economic downturn leaves the majority of people with less discretionary income to spend on leisure activities, hence, drive tourism is an affordable alternative to long distance, or even international travel.
Read the full report here.
This report is designed to inspire and stimulate discussion on how to make drive tourism work for your destination in a post-Covid world. It contains some ideas on where to start planning and how to develop drive options that will deliver the best return for your community. The authors welcome your feedback, suggestions and collaboration.