Social media for business: a marketer’s guide.
(By Saige Driver published on www.businessnewsdaily.com 15 Oct 2018)
Your small business needs to be on social media. If you aren’t, you’re missing out on cheap and effective marketing tools. With almost 70 percent of people on social media, your social media campaigns can reach a lot of people.
“Social media provides targeting capability, as well as reach and scale, at a lower cost than almost all other marketing channels,” said Abdul Muhammad, chief digital officer and partner at RBB Communications, said in a previous Business News Daily interview.
“People are on social media all day, every day – brands must go where the people are.”
However, not every social media platform is a good fit for every business. You should invest your time and skills in the platforms where you’re most likely to reach and engage with your target audience.
To pick the best social media network for your business, learn about the top channels and how to use them for business. Here are the basics you should know about the most popular social media platforms:
- Facebook: When used correctly, a Facebook page can be invaluable to small businesses.
- Instagram: Instagram is a visual platform that’s based entirely on photo and video posts.
- Twitter: On Twitter you can share short tweets (240 characters or fewer), videos, images, links, polls and more.
- Pinterest: Another visual social media platform much like a digital scrapbook combined with an online wish list.
- Snapchat: Users can send videos and photos to each other, or post content to their public Stories, which disappears after 24 hours.
- YouTube: A video-sharing platform, many businesses on YouTube have a creative, visual or educational component.
- LinkedIn: With its business focus, this is a great platform for finding top talent, painting yourself as an industry leader and promoting your business.
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