Great design & photography ensures people take note of roadside billboards.
The roll out of Barrington Coast signage continues with the installation of 6 billboards along the Pacific Highway. The billboards promote the Barrington Coast region and experiences, replacing the former destination signage for Great Lakes Tourism and Visit Manning Valley.
The billboards span 130km from the Tea Gardens turnoff in the south, to Moorland in the north, and face north and southbound traffic.
“The Barrington Coast brand is still in its infancy and with any major brand, it’s a process to develop, introduce and establish its place in the market,” said MidCoast Council Mayor, David West.
“This is a really exciting and important part of the growth of Barrington Coast and we’re delighted with how these billboards have turned out.”
The images used on the billboards are a diverse mix of wildlife, experiences and people enjoying the region: Tasmanian Devils at Aussie Ark, kids jumping into the turquoise waters of Wallis Lake and a girl playing in the snow at Barrington Tops.
The photographers were also a big part in the final image selection, with professional shots from local photographers like Craig Mason (East Coast Photography), social media influencer Mark Fitzpatrick, locals including Martin Von Stoll (See Great Lakes Advocate article) and visitor Shaun Hoad’s daughter playing in the snow.
Barrington Coast billboards can be seen along the Pacific Highway:
- North Arm Cove northbound – aerial view of Hawks Nest. Photographer Craig Mason, East Coast Photography.
- South of Bulahdelah northbound (tbc)
- North of Bulahdelah northbound – Tasmanian Devils, photo courtesy of Aussie Ark.
- South of Nabiac northbound – Girl playing in Barrington Tops snow. Photographer Shaun Hoad.
- North of Nabiac northbound – Kids jumping into Wallis Lake, Forster. Photographer Martin Von Stoll
- Jones Island northbound – Kangaroos on the beach at Diamond Head. Photographer Mark Fitzpatrick
- Hannam Vale Road turnoff southbound – Ellenborough Falls. Photographer Craig Mason, East Coast Photography