Love NSW campaign launched

LoveNSW Hawks Nest

Now’s the time to love New South Wales!

NSW tourism will receive a welcome boost through a Tourism Recovery package to encourage visitation to NSW, fund new local events and assist tourism businesses to develop, promote and sell their tourism products. The first phase of the plan launches with a new community-driven campaign – Now’s The Time To Love NSW – urging travellers to book a getaway which gives back.

To kickstart the campaign people are being invited to take a #RecoveryWeekend in NSW, stay and spend locally, take photos showcasing NSW featuring hands in the shape of a heart and share them on social media with the tag #LoveNSW generating authentic, real-time imagery of NSW’s many holiday destinations.

An image of Hawks Nest in the Barrington Coast was used to launch the campaign over the weekend on Visit NSW’s Facebook and Instagram.

“Now’s The Time To Love NSW” builds on and complements Tourism Australia’s recently launched “Holiday Here This Year” domestic tourism campaign and is funded by both State and Federal governments.

Download the tourism industry Factsheet here.

Download the industry Toolkit and media release here.


“It’s time to show the world what you love about New South Wales, from the beach to the bush, our rural communities, regional centres and our global icon, Sydney.
It’s time to share your experiences and help get tourism and the communities it supports back on their feet by visiting, staying, eating out and shopping in NSW. You’ll have the time
of your life… and help someone rebuild theirs.”

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