6 social media initiatives helping bushfire-affected communities like ours.
Get involved with helping communities recover and revive with these Aussie social campaigns aimed at supporting rural and bushfire-affected areas.
Australia’s recent bushfires have prompted Aussies around the country to reach out to their friends and neighbours. As Australians have rallied around impacted communities, several social initiatives have launched to lend a hand.
Follow these six social initiatives to show your support.
Social initiative @emptyesky encourages everyone to grab an empty esky and head out on a roadtrip to a fire-affected town. By filling an esky with local food, wine and wares, visitors can help impacted communities get back on their feet.
BUY FROM THE BUSH
@buyfromthebush showcases the beautiful things crafted in Australia’s rural communities, particularly those facing drought. What began as a simple social media campaign has become part of a larger movement towards thoughtful spending, and many communities affected by drought have also been impacted by the recent bushfires. The @buyfromthebush initiative aims to connect bush businesses with city customers to help invigorate local economies.
SPEND WITH THEM
Instagram account @spendwiththem has the goal of rebuilding regions affected by bushfire. By making a purchase from one of the businesses promoted by @spendwiththem, followers help impacted communities on their road to recovery.
ROADTRIP FOR GOOD
Roadtrip For Good is helping to support bushfire-affected communities by highlighting businesses in fire-affected areas that are open and ready to welcome visitors once again. Use the interactive mapping tool on their website to plan your own @roadtripforgood and support local communities affected by bushfires.
STAY IN THE BUSH
A sister social initiative to #buyfromthebush, the @stayinthebush Instagram account supports rural communities and accommodation providers by showcasing beautiful places available to stay in the bush. With rural areas affected by the recent bushfires, now more than ever these communities need our support.
BUSHFIRE BOUNCE BACK
The social hashtag #bushfirebounceback has been launched by the Australian Tourism Export Council (ATEC) to spread the word that most of Australia remains unaffected and is open for business. While travellers are encouraged to post images using the hashtag, ATEC are supporting tourism businesses across the country by featuring beautiful and available destinations on their Instagram account @bushfirebounceback.
Read more about Tourism Australia’s Holiday Here This Year campaign
Read about how your business can get involved with Barrington Coast promotion of Holiday Here This Year