You might be a social media spammer (and not know it).
How, when, what and with whom you share on social media matters. If you don’t approach your social sharing the right way, then your messages might be perceived as spam and labeled as spam, and ignored by the very people that you’re trying to help… your customers.
Everything you post, every message you send, must be viewed through the “what’s in it for me” filter. If your customers don’t care about it, they’ll see it as spam. And in business, it’s their perception of spam that matters, not yours.
Always remember your ideal customers are the stars of the show. So take a step back from your own messaging, and consider how your audience is seeing your brand.
(Article by Melonie Dodaro on www.socialmediatoday.com 16 Jan 2020)
Here are three key tips on how to conduct yourself on social media so that you don’t come across as a spammer, and are instead seen as a professional, trustworthy authority on your topic.
1. Did I make it about me? Does this solve one key problem or challenge of my ideal customers? Is it relevant to them specifically? Is it easily consumed by them?
2. Did they ask for it? Change the conversation. Am I engaging in conversations?
3. Ask yourself “Would I consider this spam?”
Real the full article here.