$76 million tourism recovery package

Part of the National Bushfire Recovery Fund to protect jobs, small businesses and local economies.

Yesterday the Federal Government announced a $76 million tourism recovery package as part of the National Bushfire Recovery Fund to protect jobs, small businesses and local economies by helping get tourists travelling across Australia again.

The package responds directly to calls from the tourism sector, and includes funding for the following initiatives:

  • A domestic marketing campaign ($20 million)
  • Increased funds for Tourism Australia to carry out an international marketing campaign ($25 million)
  • Increased funds for Tourism Australia’s International Media Hosting Program ($9.5 million)
  • Increased support and funding for the Australian Tourism Exchange ($6.5 million)
  • A regional tourism events initiative ($10 million), and
  • Funding to support the mobilisation of global diplomatic network ($5 million)

Tourism Australia will temporarily re-enter the domestic marketing space, coordinating a national campaign in partnership with the states and territories. The campaign will be launched this week and will encourage Australians to holiday in Australia and provide support specifically to affected communities and regions, but also more broadly support to the entire industry that is affected by this downturn.

Tourism Australia will provide further information over the coming weeks. In the meantime Destination Barrington Coast will liaise with its destination network Destination North Coast as well as Destination NSW to see how we as destination can be involved in the campaign.

Image courtesy OEH

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