Facebook verifies Barrington Coast

A big tick of approval for Barrington Coast!

The Barrington Coast Facebook and Instagram pages last week became the first NSW regional tourism destination to be “Verified” by Facebook as the authentic tourism brand of the region.

What is verification? You know the blue tick you see next to celebrity and brand accounts on social media? This indicates that Facebook or Instagram has deemed that account to be the authentic representation of that individual or brand.

Previously only State (@visitnsw) and National (@australia) tourism accounts were verified making the feat even more impressive for our newly established destination brand.

This elusive ‘blue tick’ brings with it many advantages which is why it is so sought after by brands and individuals across social media channels.

  • Credibility – verification establishes that accounts credibility as the authority or genuine representation of what they are portraying on social media.
  • User Engagement – social media followers are more likely to engage with a verified brand.
  • Search-ability – verified accounts rank higher in online searches than those without verification.
  • Stand out – the blue tick provides visual assurance of an account and is likely to stand out amongst brands from the same product category or industry

Verification further establishes the Barrington Coast brand and coupled with its platform’s high engagement further adds weight to the claim of it being the benchmark for tourism social media pages in NSW.

Facebook and Instagram verifies Barrington Coast

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