3 ways to get more reviews for your small business.
Did you know that search engines use online reviews when deciding which businesses to rank where in local search results? It’s not the only factor they consider, but it’s in the top 3, and that’s important if you want to gain visibility with 89% of the population that use web search engines to make purchase decisions.
(Article by Donna Duncan published on socialmediatoday.com 14 Jan 2020)
So how does a small business go about getting more reviews for their products and services? While there’s no magic formula, the three best ways in which a small business can get more reviews is to be proactive, systematic, and thorough in your approach to acquiring them.
Here are some tips:
- Be proactive: Start with knowing the review site guidelines; Know how the guidelines are different & where they overlap; Know how reviews influence searchers & search results.
- Be systematic: When to ask for reviews; How to ask for reviews.
- Be thorough: Give guidance & direction; Follow up!
Read the full article here