An introduction to boosting your Facebook posts into paid advertisements.
Many argue that Facebook has become pay-to-play, and that this change served as a push for businesses to buy Facebook ads.
So businesses are feeling the hit: organic reach now averages somewhere between 1%-6%, meaning if you have 100 fans, only one might see your post. Yikes!
(Article by Anna Dievendorf published on www.socialreport.com on 5 Dec 2019)
What is Facebook boosting?
Boosted posts are advertisements (‘ads’) you create from posts on your Facebook page. Basically, you take a normal post and put some budget behind it, and Facebook will show it to users outside of the ones that already follow you. The higher the budget, the higher the reach.
While usually only your followers can see and engage with your posts, boosting them expands your reach to include non-followers and may help you get more people to react, share, comment, and hopefully follow you so they can see your future organic posts. To ensure you get the biggest bang for your buck, these boosted posts also come with the ability to target certain audiences that will probably gain value from being shown your boosted post.
Read the full article on www.socialreport.com to find out more about these critical topics:
- Why boost your Facebook posts?
- Should you boost Facebook posts?
- Which Facebook posts should you boost?
- What comes after you boost?