Tourism Australia presents: How to get your content shared

Tourism Australia video How to get your content shared

The 3rd in a 4-part video series about how your tourism business can get the most out of social media.

Is your social media content thumb-stopping? Does it answer the two critical social media questions: “Why should I care? Why would I share?”

In this third episode of their social media video series, Tourism Australia’s head of social Nick Henderson sits down with his colleague, Novy Wong, Tourism Tasmania’s Liza-Jane Sowden and South Australia Tourism Commission’s Georgie Woskett to provide some guidance on how to get your content featured on Tourism Australia’s social media accounts, and state accounts too!


You can get access to 13.8 million people via the Facebook and Instagram pages of Tourism Australia (8.3m + 1.2m) & Visit New South Wales (3.9m + 436k). That’s a lot of eyeballs for your content to be seen by!

  • Hashtag your Instagram photos with #seeaustralia and #newsouthwales or tag them @australia and @visitnsw for the opportunity to be featured on their profiles.

Watch the full video here.

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