Tourism Australia presents: Creating great social media

Tourism Australia video Creating great social media content

The 2nd in a 4-part video series about how your tourism business can get the most out of social media.

Learn from three Australian tourism operators who have successfully implemented social media content strategies to deliver strong business results.

This second episode in Tourism Australia’s social media video series sees experts from Live Ningaloo (Sonia Beckwith), Hamilton Island (Alice Dore) and Australian Reptile Park (Amanda Woodbine) sit down with Tourism Australia’s head of social media, Nick Henderson. They discuss creating an effective content strategy along with practical tips on capturing content and social media measurement.


You can get access to 13.8 million people via the Facebook and Instagram pages of Tourism Australia (8.3m + 1.2m) & Visit New South Wales (3.9m + 436k). That’s a lot of eyeballs for your content to be seen by!

  • Hashtag your Instagram photos with #seeaustralia and #newsouthwales or tag them @australia and @visitnsw for the opportunity to be featured on their profiles.

Watch it here.

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