Tourism Australia presents: Facebook

The 1st of a 4-part video series about how your tourism business can get the most out of social media.

For digital marketing the new mantra is “mobile first”, learn how to ensure your tourism business is creating content that fits and also hits the mark.

In this first episode, Tourism Australia’s head of social media Nick Henderson talks to Facebook’s head of travel for Australia and New Zealand, Paul Nahoun.

You’ll hear about Facebook platform changes, tips and tricks to help you get the most out of the platform and what free resources are available to you.


You can get access to 13.8 million people via the Facebook and Instagram pages of Tourism Australia (8.3m + 1.2m) & Visit New South Wales (3.9m + 436k). That’s a lot of eyeballs for your content to be seen by!

  • Hashtag your Instagram photos with #seeaustralia and #newsouthwales or tag them @australia and @visitnsw for the opportunity to be featured on their profiles.

Watch it here.

Related resources:

Tourism Australia presents: Social Media Tips

The 4th and final video in the series about how your tourism business can get the most out of social…

Tourism Australia presents: How to get your content shared

The 3rd in a 4-part video series about how your tourism business can get the most out of social media.

Tourism Australia presents: Creating great social media

The 2nd in a 4-part video series about how your tourism business can get the most out of social media.

Tourism Australia presents: Social Media Tips

The 4th and final video in the series about how your tourism business can get the most out of social…

Tourism Australia presents: How to get your content shared

The 3rd in a 4-part video series about how your tourism business can get the most out of social media.

Tourism Australia presents: Creating great social media

The 2nd in a 4-part video series about how your tourism business can get the most out of social media.