Stop publishing these 9 content types & you’ll give your valuable content a better chance of getting seen.
When you’re posting regularly to social media, it can be easy to get into bad habits, and brands often make the mistake of thinking that posting any (substandard) content is better than posting none at all.
(Article by Aaron Agius published on socialmediatoday.com 16 July 2019)
On the contrary, posting negative, irrelevant or clumsy content can damage your brand, and lose you valuable followers.
Avoid these post types in your approach.
- Overly promotional content: Instead listen to what your audience is already discussing, read what influencers are writing -then pitch your content to respond to these cues.
- Political or religious content: Just don’t. You’re bound to be either irrelevant or offensive to those who don’t share your views so you risk offending and losing followers.
- Irrelevant viral posts: It may be quick & easy you risk dumbing down your own presence, instead, plan your content in advance to make sure that what you post is relevant to your audience.
- Negative or derogatory content: There’s a time and a place for voicing concerns about your clients or competitors – and it’s not on social media.
- Posts with spelling or grammatical errors: Making a mistake in your content – either a simple typo or a full-blown grammar gaff – can look as though you don’t care.
- Brand-inconsistent content: Revisit your brand personas & think about what they would be saying on social media and how they’d be saying it.
- The same message across social networks: A consistent brand voice is good but it’s a mistake to post exactly the same content across all platforms as they speak to different demographic and they each lend themselves to different content.
- Unaccredited content: Always credit your sources for shared content.
- Hashtag-stuffed content: Less is more. If you stuff your social content with reams of irrelevant hashtags, then you’ll risk making your post unreadable, and diluting the importance of the more relevant ones.
Read the full article here.