Story or Feed…. what should you post and where?!
Instagram is on the rise, and more and more brands are looking to establish an Instagram presence in order to better tap into their audience’s interests.
But there is a key challenge in modern Instagram publishing – with the subsequent rise of Instagram Stories, it can be difficult, at times, to decide which posts are feed-relevant, and which are, alternatively, Stories-worthy.
(Article by Jess Rozario-Ospino on www.socialmediatoday.com 06 June 2019)
The subtle differences in behavior and presentation can make be significant within your posting strategy – check out the cheat sheet below for more details.
There are some key considerations of note – for example, did you know that most users scrolling through their Instagram feed watch videos without sound, yet around 70% of Stories are watched with the sound turned on.
There are obviously no definitive rules around what you post in either element – the fact that you’re posting at all is likely beneficial – but it can help to have some guidance on what should go where, and whether that new idea you’ve just thought of should become a Story or a post.