Optimising your GMB photos significantly strengthens your SEO, OK?
We all know that optimising your Google My Business (GMB) listing will significantly strengthen the search engine optimisation of your business.
But do you know just how important the photos are in your GMB listing? They’re absolutely essential to your GMB success: Google reports that 90% of customers are more likely to visit a business that has added photos to their Google listing.
(Article by ASAPmaps published on www.medium.com 5 May 2018)
Google also reported that businesses with photos receive 42% more requests for driving directions and 35% more click-throughs to their websites. This turns into more customers for you, which turns into more profit for you. Yep, just from adding photos.
For example, The Steps Barrington had an exceptionally good result for June 2019 with 17,979 views of their GMB photos in that month, whilst Ashmar Farmstay also had a great result in June with 3,199 views of their GMB photos.
Now you know how important it is to have photos in your listing, but you can’t stop there. If you really want to compete with other businesses, you have to make sure you’re adding the right photos, optimising them, and keeping everything updated often.
To help you get there, we gathered 5 expert tips and tricks to stay ahead of the game with your photos on Google My Business:
- Create high quality, engaging images to make your business pop: Ensure the photos are interesting and engaging by using different angles, good lighting and well thought-out shots. You also want to make sure that your images are uploaded in the correct format (JPG or PNG), size (between 10KB and 5MG), and resolution(720 X 720 pixels minimum).
- Add new images regularly: Google’s algorithm always favours the business listings that are constantly updating their GMB.
- Optimize your image information: Rename each image with the proper keywords before you upload it to Google; also be adding tags and descriptions to your images whenever possible, and geotagging all of your photos, which adds a location to your image using exact coordinates.
- Review images added by the public: If you want a photo removed, you have to report it to Google and have them approve the deletion.
- Avoid irrelevant photos: If you’re not sure of a photo, think to yourself: “Would I be willing to use this photo in an advertisement?”
Read the full article at www.medium.com