How much time should your small business spend on social media?
Social media is a cost-effective way to market your startup or small business. However, if you don’t properly plan, it can waste your valuable time, cost your business money and lead to the kind of burnout that sinks businesses.
(Article by VerticleResponse published on www.business2community.com 11 May 2019)
The following details how much time your business should spend on social media and how to know if your strategy is working.
A VerticalResponse survey discovered that 43 percent of small business owners spend six hours per week on social media marketing. Over a five-day work week, that amounts to one hour and twelve minutes per day, which seems reasonable for many small businesses!
In addition, many experts recommend a set number of posts per day by platform. The generally recommended ranges are:
- Facebook: one to three
- Instagram: one to two
- Twitter: five to 15
- Pinterest: five to 30
- LinkedIn: one to two
That said, you shouldn’t depend on other businesses to dictate how active your business is on social media. Instead, you should consider some more important factors:
- Quality over quantity
- Your audience’s preferred platform
- Your total marketing budget
Read the full article here