How to write content for a website — the huge mistake you’re probably making.
(Article by Adam Fout on bluesteelesolutions.com published April 2019)
Copywriters have know this trick for a long time but the average person who’s trying to figure out how to write content for a website that might be their first (or even second or third, after the first one failed…) is just going to miss this completely.
However, once we start to dig into this, you’ll realize that it applies to every interaction you have with your customer…
So here’s the Big Mistake…
The mistake is writing content that’s focused on you and your business.
And the trick to writing awesome website content starts with using customer-centric language.
Obviously, there’s a lot more that goes into writing web content, but if you’re not using customer-centric language, your efforts are going to be so held back that you might as well not even try.
Simply, it means choosing language that centers around your customer and their wants and needs—and not your business, your wants, or your needs.
Remember, you have about 15 seconds to grab attention before more than half of your visitors start to bail, so if your website content isn’t on point, you’re literally losing sales.
However, the trick goes so much farther than that. Truly, you should be using customer-centric language in every interaction you have with your potential leads and customers.
The principle can apply to all types of communications with your customers and potential leads, but primarily, it applies to these:
- Your website
- Your social media interactions
- Your print materials
- Your user guides and manuals
- Your written and spoken communications with your customer (including emails, phone calls, and in-person interactions)
Read the full article here.