Creating an Inspiring Brand Story

Creating an inspiring brand story

Here are 20 key components to having a great brand story that will connect with your customers.

(Article by Larry Kim published on www.socialmediatoday.com 28 Mar 2019)

If you want to form connections with potential customers, having a great brand story is key. Brand stories enable people to identify with your brand and care about it – a brand story is the “why and how” of your business, including your driving mission, your struggles and your successes.

A brand story should not only present facts but also evoke feelings. In order to help you create your own brand story, here are 20 keys to putting together a narrative that will resonate with your followers, and help your business grow.

  1. Truth
  2. Purpose
  3. Vision
  4. Values
  5. Products and Services
  6. Your People
  7. Value You Deliver
  8. Name and Tagline
  9. Content and Copy
  10. Design
  11. Your Actions
  12. Customer Experience
  13. Price and Quality
  14. Position and Perception
  15. Distribution
  16. Location
  17. Ubiquity or Scarcity
  18. Community
  19. Reputation
  20. Reaction and Reach

For full details read the full article here

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