Slow to load means quick to leave.
If your social media marketing campaigns aren’t generating results, the problem might be that your website is too slow.
(Story by Nathan Mendenhall published on socialmediatoday.com 19 Feb 2019)
If users aren’t getting a fast, valuable experience when they click through social media ads to arrive on your website, they will leave – and likely go check out your competitor!
The fact is – you can flawlessly execute the best social media marketing campaign ever, but if your website is slow to load, you won’t get users to convert.
The first step in creating a high-quality user experience with a website is ensuring that it loads quickly. A recent study of 750 consumers and 395 marketers confirms that page load speed matters more than you might think.
A few quick takeaways from the study include:
- Most consumers think that they are more patient than they really are – often they exit pages much quicker than they (or you) realize.
- Almost 70% of digital consumers say that page load speed influences whether or not they will buy from an online retailer.
- Most marketers aren’t making page speed optimization a priority, despite knowing that it is important.
Want to know more? Read the full article here.