A practical 6 step guide on how to use Instagram for business.
(By Christina Newberry published on www.blog.hootsuite.com 9 Jan 2019)
More than 25 million companies worldwide are already using Instagram for business, and more than 200 million users visit at least one business profile every day.
As Facebook refocuses on connecting people with content from family and friends, Instagram has become “the new home for brands,” where engagement is high, followers are brand-loyal, and real business goals can be achieved.
Here’s everything you know about how to use Instagram for business—whether you’re just getting started or you simply need to refine your existing strategy.
Step 1: Get an Instagram business account: how to set up an Instagram business account from scratch; how to convert a personal Instagram account to a business account.
Step 2: Create a winning Instagram strategy: define your target audience; set goals and objectives; focus on the right performance metrics; commit to a regular posting schedule.
Step 3: Optimise your profile: tweak your bio; optimize your profile pic; make sure your profile is complete; take advantage of Instagram business profile features.
Step 4: Share great content: Create a visual aesthetic for your brand; take amazing photos; edit your photos like a pro; tell great stories with Instagram Stories; write compelling captions.
Step 5: Grow and engage your audience: Follow and engage with relevant Instagrammers; use the right hashtags; respond to comments and mentions; work with Instagram influencers; promote your account on other channels; use Instagram ads to get in front of a large and targeted audience; run an Instagram-specific campaign.
Step 6: Measure success and make adjustments: Track results with analytics tools.
Read the full article at: blog.hootsuite.com