Make your customers laugh with a weird ‘holiday’ or take a principled stand with a UN international day.
(Article by Sarah Dawley published on hootsuite.com 27 Mar 2018)
Make a connection with your customers on social media: Make them smile or laugh with a weird ‘holiday’ or you can take a principled stand with an international day observed by the United Nations. But remember that any content you produce should still be relevant to your business and a good fit for your brand.
National holidays, campaign launches, important events — your social media content calendar should be filled with key dates and milestones for your business, and the corresponding content you’re planning to post across all your networks.
Of course, some months are busier than others. January might be a notoriously chaotic month for your business, full of product launches or big sales, but you’re then left desperate for social content during the quiet February that follows.
How is a social media manager supposed to survive these perilous periods of feast and famine? A fun option is to celebrate “micro holidays” that have universal appeal on the internet and loads of potential for creative social media campaigns.
How about some of these days?
- March 23: National Puppy Day
- May 4: Star Wars Day
- July 7: World Chocolate Day
- September 3: World Beard Day
Read the full article here for a list of potential micro holidays you can celebrate on social media—just remember that any content you produce should still be relevant to your business and a good fit for your brand.
Or if you wish to make an effort for some of the many just causes around the planet, making a special effort to recognise some of the international days of the United Nations can make your brand relevant to more people.
The United Nations designates specific days, weeks, years and decades as occasions to mark particular events or topics in order to promote, through awareness and action, the objectives of the organization.
How about some of these worthy days?
- 8 March: International Women’s Day
- 21 March: International Day of Forests
- 22 May: International Day for Biological Diversity
- 8 June: World Oceans Day
- 12 August: International Youth Day
See the full list here.
Remember that for celebrating holidays on social media, any content you produce should still be relevant to your business and a good fit for your brand.
Here are some simple but effective examples by some Barrington Coast businesses for International Women’s Day (8 March 2019):