Using video in your marketing efforts

Using video for marketing

4 ways to use video in your marketing efforts.

(Article by Shannon Delmarle published on business2community.com 7 Feb 2019)

Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? Almost 50 percent of internet users look for videos related to a product or service before visiting a store, according to HubSpot’s Ultimate List of Marketing Statistics for 2018.

So here’s the question: Why haven’t you dipped your toe in the water and experimented with video marketing yet?

There seem to be a lot of misconceptions about what it takes to create great video content—but great video doesn’t have to break the bank and not every video needs award-level production value. Here’s the business case for why your organization should be leveraging video and share different ways you can use video in your marketing efforts.

  1. Video can be used to explain difficult or complex products and services. Let the video do the hard work and keep your visitors engaged. People love easy-to-digest content made in a spectacular way that leaves them feeling like they have found a solution or are more educated.
  2. Video can be used to promote your latest and greatest. There’s a reason so many companies and individuals strive to go viral in order to bring awareness to their brand and showcase their products/service, and video is one of the methods that enables us to easily share and receive information.
  3. Video can be used for branding. People trust people, so the more transparent you are with your target audience, the more likely they’ll be to trust the services or products you are selling, using video is a window that allows viewers to look inside at a company and who they employ.
  4. Video can be used to nurture. The need for more dynamic types of content is strong because everyone digests content differently. Using video in your campaigns is a unique way to keep your leads and customers engaged.

With all those eyeballs online searching for solutions and video being a main influence on purchasing and brand power, it should no longer be a question of IF you use video in your marketing efforts, but WHEN.

Read the full article at business2community.com

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