Instagram Stories is now being used by 500 million people daily!
The updated Stories usage count reflects the rising influence of the option – if you’ve not considered how your business can use the Stories format in your social media marketing efforts, it’s likely worth giving it some thought.
A recent survey conducted by Facebook had 1 in 3 people saying they have become more interested in a brand or product after seeing it in Instagram Stories.
As more people become increasingly attuned to the layout and style of Stories, their expectations for content is changing with it becoming the primary sharing and engagement option for many.
We at Barrington Coast use the feature daily to show off our stunning region. You can see some of our highlights at instagram.com/barringtoncoast.
Check out some other Barrington Coast businesses who we think are killing it with their Stories strategy: