Facebook still rules the social media waves! Social media is a cheap and effective way to market your business. And despite some negative press, Facebook is still king with more than 2.23 billion monthly users.
Using Facebook for business may seem difficult, because its rules and algorithms change frequently, which makes it hard to keep up with best practices.
However, when Facebook is used correctly, it is one of the best tools for targeting a specific audience through paid campaigns. It knows a lot about its users (more so than we ever thought), and it uses this information to your advantage when you purchase ads.
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