Open days at Aussie Ark are a sell-out success!
Aussie Ark is the new name for the Devil Ark Conservation Facility hidden high in Barrington Tops, the highest point of the Barrington Coast. Their new name reflects the expanded number of iconic Australian species now being scientifically managed to save them from extinction. You can now see Tasmanian devils, eastern quolls, potoroos, parma wallabies, bandicoots, bettongs and brush-tailed rock wallabies… all with a cuteness overload factor!
During January 2019 the facility is offering open days for the first time where you can enjoy a one hour tour that includes a cuddle of some the young animals and watching the Tassie devils feasting. These open days have a family-friendly price and have proved to be a sell-out success with total visitor numbers expected to reach 4,200 when they conclude on 27 January. Gloucester Visitor Information Centre reports many visitors arriving from across the region to visit Aussie Ark specifically. Daytrippers to Gloucester have come from Port Macquarie, Newcastle and the Central Coast, and many visitors from Sydney have also booked overnight accommodation.
Promotion of the open days by Destination Barrington Coast is part of the marketing strategy to claim all of Barrington Tops for the Barrington Coast. This strategy was followed successfully by Gloucester Tourism for the past 10 years and resulted in over 21,000 Facebook followers and 79,000 website visits annually. Destination Barrington Coast marketing activity for the open days included website and social media posts plus on-air mentions on radio, all at zero cost.